![]() ![]() Fake news sharing is not uncommon and whilst savvy news audiences refrain from deliberately passing on content they know to be false, identifying what is legitimate and what is not can be a challenge. What many consumers may not realize however is that they also have a part to play in reigning in or slowing the spread of made-up stories. The spread of false information is hard to control and audiences seem aware of this, with most expecting the fake news situation to worsen in the next five years. ![]() When asked about the impact of fake news, many consumers said that they check facts more thoroughly themselves, over 10 percent stopped getting news from certain outlets, and approximately 15 percent said fake news had led to them reducing the amount of news they consume overall. This is an important step given that fake or inaccurate stories can quickly gain traction, and sometimes distort audiences’ perceptions and knowledge of subjects ranging all the way from public health to presidential elections. The public’s confidence in their ability to recognize fake news is thankfully on the increase.
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